SAN DIEGO, August 27, 2013 – Sony has announced three new additions to its line of E-mount interchangeable lenses, including a versatile mid-range zoom (16-70mm F4) by Carl Zeiss, a power-zoom G lens (18-105mm F4) optimized for video – Sony’s first ever G Lens™ for E-mount cameras – as well as a new black finish option for the popular 50mm F1.8 portrait lens.

The ever-growing family of E-mount interchangeable lenses now totals 18 different models from Sony, Carl Zeiss and now G lenses, giving shooters an impressive selection of creative tools to enhance their photography.

50mm F1.8 Portrait Lens in Black

In response to user demand, the E 50mm F1.8 fixed-focal length lens is now available with a stylish black finish to match any black E-mount interchangeable lens camera. This bright, wide-aperture prime lens is ideal for capturing atmospheric handheld portraits with flattering background defocus. It also has Optical SteadyShot for reducing camera shake and smooth, quiet autofocus capabilities.