Sony Launches Three Powerful New Cyber-shot™ Cameras for Capturing all the Action
by Communications 02/25/2013
New Models Include World’s Smallest and Lightest 20x Optical Zoom Compact (WX300), Impressive 50x Mega Zoom Model (HX300) and World’s Lightest Waterproof Compact (TX30)



SAN DIEGO, Feb. 25, 2013 – Sony is expanding the range and versatility of its Cyber-shot™ compact camera line with the introduction of three new “Exmor R” CMOS sensor equipped models – the WX300, HX300 and TX30 cameras.

Each of the new models features a unique, innovative design and a range of improved imaging technologies that make is easier than ever to capture the decisive action in all types of shooting environments ranging from low-light to outdoor scenes, underwater adventures and everything in between.

Cyber-shot WX300 Ultra-Compact Camera

The slim, super-stylish Cyber-shot WX300 camera is the world’s smallest and lightest digital still camera that packs a powerful 20x optical zoom range1.

A perfect pocket-sized travel partner, the WX300 camera features a high-quality Sony G Lens that handles wide-angle landscapes, portraits and dramatic close-ups with ease. It also has Optical SteadyShot™ image stabilization, which dramatically reduces the effect of hand shake and ensures crisp, blur-free still images. Image stabilization during zoom has been greatly improved and is about twice as effective2 compared to previous 20x optical zoom Sony cameras. It’s enhanced by Active Mode, which ensures that handheld movies look smooth and steady at all zoom ratios.

Autofocus on the new WX300 camera has also been improved compared to its predecessors, and is now about 3.6x3 faster than previous models. Battery life has also been boosted, as the new model packs enough stamina to shoot up to 500 photos (CIPA measurement) from a single charge.

The new WX300 camera has built-in Wi-Fi capabilities, utilizing Sony’s PlayMemories™ Mobile application, available for both Android and iOS app platforms, to wirelessly transfer photos and videos to a connected smartphone or tablet. It also allows a connected device to be used as a handy wireless remote to control the camera – ideal for self-portraits and group shots where the photographer wants to be included. Still images stored in the camera can also be viewed wirelessly on a networked TV.