Cyber-shot WX80 Digital Camera
Available in red, black and white for about $199

16.2 MP Exmor R CMOS sensor with 8x optical (25-200mm) / 16x Clear Image Zoom
Built-in Wi-Fi capabilities for easy content sharing via Sony PlayMemories™ Mobile app
Enhanced Optical SteadyShot™ for still shooting
Full HD movie (1920×1080/60i) shooting with Optical SteadyShot™ Active Mode
Improved Superior Auto mode with expanded scene recognition
Up to 10fps burst shooting capability
Sony Introduces New Wi-Fi®, Waterproof and High-Zoom Cyber-shot Cameras with Intelligent Flash Performance, 360o Panoramic Shooting and more
by Communications 01/07/2013
LAS VEGAS (CES Booth #14200), Jan. 7, 2013 – Sony’s newest Cyber-shot compact cameras deliver a range of powerful, high-end capabilities at attractive prices, making it easier than ever for consumers to shoot and share all of their precious memories.

The five new models — WX80, W730, W710, TF1 and H200 cameras – share a variety of new features for the Cyber-shot line including a new Advanced Flash which boosts the cameras sensitivity and extends the effective range of the flash. This is especially useful in low-light situations like party shots, indoors or dusk where built-in flashes have historically struggled to reach far-away subjects and capture all important details of a scene.

Additionally, the new “Beauty Effect” feature gives users several post-shooting “re-touch” options including skin toning and smoothing, teeth whitening, eye widening and shine removal. Also, 360 Sweep Panorama mode, previously available on a few select Cyber-shot models, will now be offered throughout the entire line. This unique feature allows for seamless, detailed 360o panoramic shots.

Ultra-Compact W Series Cameras

The new Cyber-shot WX80 compact camera features a high-resolution 16.2 MP Exmor® R CMOS sensor, an 8x optical zoom lens with 16x Clear Image digital zoom and an enhanced Optical SteadyShot™ that minimizes camera shake for crisp, blur-free still images. Additionally, Superior Auto shooting mode has been improved to recognize and optimize settings in an even wider range of shooting situations including very low-light scenes and instances where a subject is in fast motion.

The new WX80 model is Wi-Fi® capable, allowing users to send images and video clips (MP4 only) wirelessly to a compatible smartphone or tablet through Sony’s PlayMemories™ Mobile application. Its Wi-Fi functionality also lets shooters use their connected phone to control basic camera functions including shutter release, zoom, flash mode and more. Images can be viewed wirelessly on a networked TV or PC as well.

The feature-packed WX80 camera is also compatible with TRILUMINOUS Color™, an expanded range of vivid, ultra-realistic colors that is available on select Sony BRAVIA TVs. Content shot with the camera, including still images and Full HD (1020X1080i) videos, can be experienced in these rich, natural colors when connected to compatible televisions.

New 360 Intelligent Sweep Panorama mode for stunning panoramic photos
Advanced Flash performance for expanded range and brightness
New Beauty Effect offer a variety of post-shooting editing solutions