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FUJIFILM TAKES ON GENERATION 'Z'
The New 7.2 MP FinePix Z10fd Style–Cam Features Cutting Edge Technology that Flirts with Today's Youth
Valhalla, N.Y., July 26, 2007 – Responding to popular demand to be 'hooked up' at all times, FUJIFILM U.S.A. Inc. today unveiled a brand new digital camera designed specifically for today's fashion-conscious digital natives. Combining cutting edge technology with style and sophistication, the FinePix Z10fd provides tech-savvy Gen 'Z' users with an eye-catching digital camera that makes it easy to take great pictures and share them with the press of a button.
The 7.2 MegaPixel FinePix Z10fd features an ultra-portable design, making it easy to take this sexy micro-mini camera anywhere you go and it comes in five brilliant colors to match the latest styles of today's fashionistas – Wave Blue, Wasabi Green, Hot Pink, Sunset Orange, and Midnight Black. It also sports a Fujinon 3x optical Zoom lens, 2.5" LCD screen and packs 54MB of internal memory to give you some extra room when your memory card has had its fill. With its stunning high-resolution LCD, the FinePix Z10fd also has a cool new slideshow mode from Fujifilm that let's you view and share your photos spontaneously with friends with music provided to help set the mood.
Face_it, Beam_it, Blog_it
With endless possibilities the FinePix Z10fd makes it easy and fun to stay connected with friends and family and share all life's moments through technology.
Face_it.
Capturing the ultimate party pictures will never be an issue with the FinePix Z10fd, as it features Fujifilm's innovative Face Detection Technology. A one-touch selectable mode that identifies up to 10 human faces in a scene, Face Detection Technology sets the correct focus for a chosen primary face and exposure for all detected faces automatically, regardless of where subjects are located within the frame. It can cope with back-lit scenes such as concerts and it also comes in handy for capturing the perfect self portrait. The Z10also includes a new Automatic Red Eye Removal feature, that works in conjunction with Face Detection. Red eye is a common complaint given by 60% of digital camera users. Z10 instantly checks each detected face for red eye, and if it's found, corrects it automatically, saving the time consuming process of fixing it in your PC after the image is downloaded.
Beam_It.
The FinePix Z10fd comes equipped with Fujifilm's innovative IrSimple™ technology for fast, easy wireless image transfer to any IrSimple™ equipped device. With the FinePix Z10fd you can capture the moment, point to a similar device and share the image instantly with friends – so instead of making an innocent bystander take the group photo with five different cameras, they'll only have to take it once and IrSimple™ handles the rest.
Blog_it.
Also making life easier for the bloggers of the world, the FinePix Z10fd comes equipped with Fujifilm's handy Blog Mode that lets you post pictures to blogs, websites, auctions, or e-mail with ease by copying and automatically resizing any image you've captured to a properly sized 640x480 (VGA) (or 320 x 240) image size, right in the camera, saving time from downloading it and adjusting it on your PC.
In addition to these innovations, the FinePix Z10fd is hooked up with the following fantastic features:
* Picture Stabilization: Picture Stabilization utilizes higher sensitivities, up to ISO 1600 in the Z10fd, (with an incredibly high signal to noise ratio for clean images), and faster shutter and operational speeds to help reduce camera shake, freeze subject movement and improve low light background detail.
* i-Flash Intelligent Flash: i-Flash detects subtle lighting differences within a scene, and then varies the flash intensity accordingly. It also leverages the high sensitivity of the Z10fd to enable the camera to use less flash, preventing that "blasted with light" effect that so many digital camera flashes leave you with. The result is pleasing, natural tones with no flash "wash-out".
* Dual Shot Mode: In this mode, the FinePix Z10fd quickly shoots two images in succession -- one with and one without the flash -- saving both. This convenient function lets the user perform an on-the-spot picture comparison and decide whether the FinePix Z10fd produced the most pleasing photo with flash, or without.
* Special Scene Modes: The FinePix Z10fd has 14 scene positions including Fireworks, Beach and Snow, offering a one-touch setting for almost any situation.
* xD / SD / SDHC Compatible slot: A new single media slot accepts both xD Picture Card and SD/SDHC media cards. One slot – two media options.
* Battery Life: Long-life rechargeable Li-ion battery (up to 200 shots).
"Fujifilm recognized that today's younger generation wants to be connected with their friends at all times and that there wasn't a digital camera manufacturer that really addressed this." said David Troy, Senior Product Manager, Consumer Digital Cameras, Electronic Imaging Division, FUJIFILM U.S.A., Inc. "We decided to create a camera that would mesh our latest technological advancements with today's popular trends and styles, and came up with the Z10fd."
Win_it.
Further information on the FinePix Z10fd will be available at www.offZhook.com, the official website created especially to celebrate the 'Z-Lifestyle,' when it goes live on August 1st. Along with a myriad of fun downloads and interactive displays, aspiring photographers between the ages of 18 and 24 will have the chance to submit original photos in a competition that will award 4 lucky winners with a VIP trip to New York to attend the Z10fd launch party in October.
The FinePix Z10fd will debut in late September at a retail price of $199.95.
About Fujifilm
Fujifilm brings continuous innovation and leading-edge products to a broad spectrum of industries including medical, life sciences, consumer electronic, chemical, graphic arts, information systems, photography and office products based on its vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company provides products and services that contribute to the advancement of culture, science, technology and industry, as well as to improved health and environmental protection. It is the global leader in digital minilabs; Computed Radiography systems; ink dyes, pigments and UV inks for inkjet printers and materials used in the production of flat panel displays. It was ranked number 15 for U.S. patents granted in 2006, employs more than 75,000 people worldwide and in the year ended March 31, 2007, had global revenues of $23.6 billion.
FUJIFILM U.S.A., Inc., Valhalla, NY, is a U.S. marketing subsidiary of FUJIFILM Corporation, Tokyo, Japan, providing digital and analog photographic Imaging Systems, Recording/Storage Media and Motion Picture Film products and services to consumers, professionals and businesses.
For more information on FUJIFILM U.S.A. products, customers can call 800-800-FUJI or access the FUJIFILM U.S.A. Web site at www.fujifilmusa.com. To receive news and information direct from FUJIFILM U.S.A. via RSS, subscribe free at www.fujifilmusa.com/rss.
For more information, please contact:
Diane Rainey
FUJIFILM U.S.A., Inc.
914-789-8657
drainey@fujifilm.com
Jessica Casano-Antonellis
Text 100 Public Relations
212-331-8434
jessicaA@text100.com
###
All product and company names herein may be trademarks of their registered owners.
FinePix Z10fd Digital Camera – Specifications*
| CCD sensor | 1/ 2.5-inch |
Number of effective pixels |
7.2 million pixels |
Number of recorded pixels |
Still image: 3,072 x 2,304(7M) /3,072 x 2,048(3:2) / 2,304 x 1,728/ 1,600 X 1,200 / 640 X 480 |
Storage media |
Internal memory (approx. 54MB) / xD-Picture Card TM ( 16MB - 2 GB ) /SD memory card /SDHC memory card |
File format |
Still image : JPEG (Exif Ver. 2.2) |
Recording Capacity with 256 xD Picture Card (not included) |
Still Image: |
Movie: |
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Recording Capacity with 512 SD memory card (not included) |
Still Image: |
Movie: |
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Recording Capacity with 4GB SDHC memory card (not included) |
Still Image: |
Movie: |
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Lens |
Fujinon 3x Optical zoom lens , F3.7 - F4.2 |
Lens focal length |
f=6.33mm - 18.9mm, Equivalent to 38-110mm on a 35mm camera |
Digital zoom |
Approx. 4.8 X |
Aperture |
F3.7/F4.9/F8 |
Focus distance |
Normal : Approx. 60cm/2.0 ft to infinity |
Sensitivity |
AUTO/Equivalent to ISO 64/100/200/400/800 /1600(Standard Output Sensitivity) |
Exposure control |
TTL 256-zones metering |
Exposure mode |
Programmed AE |
Shooting mode |
Auto, Manual, Natural Light, Natural light with Flash, portrait, Landscape, Sport, Night, Auction, Sunset, Snow, Beach, Museum, Party, Flower, Close-Up, Text, Picture Stabilization, Movie |
Shutter speed |
3 sec. to 1/1000 sec. (depend on exposure) |
Continuous shooting |
Top-3 (max 1.4 frames/sec) |
Focus |
Auto Focus (Center) |
White balance |
Automatic scene recognition |
Self-timer |
Approx. 10 sec./2 sec.delay options |
Flash |
Auto flash |
LCD monitor |
2.5 inches, 150,000 pixels , Amorphous silicon TFT color LCD monitor, Approx. 100% coverage |
Movie recording |
640 x 480 pixels, 320 x 240 pixels, 30 frames/sec. With monaural sound, AVI format( Motion JPEG) |
Photography functions |
Face Detection (with Red Eye Removal), High-speed shooting, Best framing, Frame No. Memory |
IR communication |
IrSimpleTM |
Playback functions |
Face Detection, Slide Show, Trimming, Single Frame, Multi-frame playback including Micro Thumbnail mode Sorting by date, Image rotate |
Video output |
NTSC / PAL selectable |
Digital input/output |
USB 2.0 full speed |
Power supply |
NP-45 Li-ion Battery (included)/ CP-45 with AC power adapter AC-5VX (sold separately) |
Dimensions |
91.2(W)× 56.6(H)× 18.8(D) mm/ 3.6(W)× 2.2(H)× 0.7(D) in |
Weight |
Approximately 4.2 oz / 120g (excluding accessories, batteries and memory card) |
Accessories included |
Li-ion cattery NP-45 |
Optional accessories |
xD-Picture Card TM : 256MB,512MB,1GB,2GB |
* Specifications subject to change without notice.